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Google từ khóa Planner is a keyword tìm kiếm and ad planner tool within google adwords that helps advertisers find keyword for ad targeting. With Google từ khoá Planner you can find từ khóa ideas, tìm kiếm volumes, adwords competition, & cost-per-click (CPC) data for search terms.
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Google từ khoá Planner is not available for free. Lớn use Google từ khoá Planner, you need to create a google ads account và spend money on advertising.
While Google will not directly charge you for using keywords Planner, you will not be able khổng lồ use Google keyword Planner for free. The costs are indirect - lớn use the Google tool you have khổng lồ spend money on Google Ads.
Before you can access Google từ khóa Planner you need to complete the following steps:
Connect billing method to google adwords (usually your credit card) Start a Google Ads chiến dịch Keep the campaign running và make sure it spends money
If you would like to see the search volume data for từ khóa in Google từ khoá Planner, you will need khổng lồ continue running campaigns on Google Ads và likely spend the equivalent of hundreds or thousands of US dollars per months on Google Ads.
If, for some reason, Google decides that you are not spending enough money on ads, the precise tìm kiếm volume data in từ khóa Planner will be replaced with search volume ranges.
In order lớn get continuous access to Google keywords Planner with precise tìm kiếm volume data for keywords, you will need to maintain the adwords spend.
It is important to cảnh báo that if you stop spending money on Google Ads, you will likely only see limited keyword data in google ads Keyword Planner and even risk losing access lớn it.
Even if you spend money on Google Ads và have full access khổng lồ Google"s own từ khoá research tool, you might want to consider some of its alternatives.
Keyword Planner is created khổng lồ find từ khóa for ads và does not display popular long tail từ khóa suggestions. In fact, it hides many valuable từ khoá that can be easily found when using some of the không tính tiền Keyword Planner alternatives listed below.
Keyword Tool
Keyword Tool is the best alternative lớn Google từ khoá Planner for one simple reason - it is specially made to extract thousands of useful từ khoá from Google Suggest in a split of second.
Since Google từ khóa Planner is part of the adwords product, you can not use từ khóa Planner if you vì chưng not have a google adwords account and are not paying for ads.
On the other hand, từ khóa Tool is a không lấy phí alternative to Google từ khóa Planner for tìm kiếm engine optimization (SEO). To use từ khoá Tool, you bởi not need khổng lồ create an tài khoản or pay money.
Simply type in a word in the tìm kiếm box of keywords Tool, press "Enter" và the tool will immediately pull hundreds or even thousands of great long tail từ khoá suggestions for your seed keyword.
Keyword Tool gets keyword directly from Google Autocomplete. That is why with từ khoá Tool you will be able khổng lồ find từ khóa that are hidden in Google từ khóa Planner.
There's no shortage of tools purpose-built for keyword research (literally hundreds of them), và they run the gamut from beginner-focused lớn highly advanced. They also range from totally basic và unhelpful to super valuable.When done right, the best từ khóa research tools simplify and streamline your workflow—they make it easier lớn find the right keywords to target và give you the data you need to lớn actually rank for them. But they shouldn't require you khổng lồ empty out your bank account và sell your first-born child in order lớn access that data.
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After years of working with multiple clients who use all different tools for keywords research and SEO nội dung optimization, I've seen the best (and the worst) of them—and I know how important it is khổng lồ choose the right từ khoá planner tool. Khổng lồ help, I considered over 80 tools with a miễn phí option for keywords research. After in-depth testing, here are the four best không tính phí keyword research tools, including the all-around greats và apps built for more specific use cases.
The best không tính phí keyword research tools
What makes the best từ khóa research tool?
How we evaluate and test apps
Our best apps roundups are written by humans who've spent much of their careers using, testing, và writing about software. Unless explicitly stated, we spend dozens of hours researching & testing apps, using each ứng dụng as it's intended lớn be used và evaluating it against the criteria we mix for the category. We're never paid for placement in our articles from any app or for liên kết to any site—we value the trust readers put in us to offer authentic evaluations of the categories & apps we review. For more details on our process, read the full rundown of how we select apps to feature on the khuyenmaivui.com blog.
The features that make for a great từ khoá research tool are pretty straightforward: you search for a given keyword, & the tool tells you about it. But there are so many different ways to use keyword data, so I wanted lớn find tools that could handle a variety of use cases, along with a few designed for some of the most popular uses for từ khóa research.
During testing, I looked primarily at the factors below to determine which apps made the initial list.
Keyword optimization guidance. You shouldn't have lớn be a 10-year SEO industry veteran khổng lồ use từ khóa research tools—the best tools offer simple, straightforward suggestions to optimize for your keywords. There are tools (like Ahrefs, Semrush, & Moz) that bởi complete SEO analysis on your site, checking for everything from site speed and technical details to domain name authority và topic clusters. That's not what we're looking for here. We're looking for tools that any business owner or marketer can use lớn quickly understand their target keyword và optimize their site khổng lồ rank for it.
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Free plan allowances & upgrades. Some tools include super limited results for không lấy phí and call it a "free plan." Or they put time limits on the free plan, effectively making it more of a trial. I only included tools with evergreen free plans generous enough khổng lồ actually be useful—and they won't break the ngân hàng when it's time to lớn upgrade, either. One of my favorite tools from last year, Ahrefs, didn't make the cut this year because its từ khóa research tools are no longer free.
To find the best of the best, I put each tool that checked those boxes to the thử nghiệm by running through an in-depth protocol. Here's what my testing workflow looked like:
If needed, I created an account & went through any provided onboarding or guided tutorials (many of these không lấy phí apps don't require tài khoản creation or provide any onboarding).
I checked which related keywords, metrics, & other data were offered. I also made chú ý of the source, whether information was pulled from Google, included non-search engine websites (like social media or forums), or was drawn from the tool's own native data.
I verified allowances for the không lấy phí plan—whether limited by time, number of results, metrics included, searches per day or month, or something else—and the cost to upgrade lớn a paid plan if needed.
Where available, I tested out additional từ khoá research tools lượt thích competitive gap analysis, content optimization features, & more.
After spending over a dozen hours with these apps this year, I landed on the four best từ khoá research tools—each with a manageable free version—below.
The best free keyword research tools at a glance
Moz keyword Explorer | An all-around solution | Keyword prioritization metrics | 10 queries per tool per month, with 1,000 từ khóa suggestions và 10 SERP analyses per query |
Google từ khóa Planner | Researching paid keywords | Forecasting features và budget planning | Completely không tính tiền (but you get more out of it if you use Google Ads) |
Semrush | Advanced SEO professionals | Granular keyword data | 10 Analytics reports per day, 10 tracked keywords |
Free từ khoá Research Tool | Basic, simple từ khóa research | Suggested nội dung angles | Completely free |
Moz pros:
More approachable data presentation than many other tools
Straightforward prioritization metrics
Broad phối of tools available for free
Moz cons:
Less data than more robust tools
Free plan only includes 10 queries per tool per month
Moz's SEO platform offers several different tools designed for keyword research. While Moz doesn't include as many data points as some of the other full-featured SEO tools (like SERP position history or the total number of từ khoá a competing result ranks for), I'd consider that a benefit. It makes for a less overwhelming user experience for those who aren't professional search marketers, without skimping on the metrics you really want.
With the keywords Explorer tool, you can search any keywords you choose and see its monthly volume, difficulty, & organic clickthrough rate (CTR). Scroll down from there to lớn see an analysis of current results ranking for it và suggestions for similar keywords.
Metrics like straightforward keyword difficulty and minimum domain name authority make it easy to lớn prioritize the từ khoá you have the best chance to lớn rank for—and avoid wasting your time on out-of-reach queries.
Plus, with the từ khóa Gap feature (part of the Competitive Research tool), you can find all the từ khóa your competitors rank for that you don't.
Moz pricing: từ khóa research features are available for không lấy phí for up lớn 10 queries per tool per month with up to 1,000 từ khóa suggestions và 10 SERP analyses per query; Moz Pro plans start at $99/month for 150 từ khoá queries per month
Google từ khoá Planner pros:
Completely không lấy phí forever, even if you don't use Google Ads
Helpful forecasting features for budgeting if you vị use Google Ads
Can pull keywords suggestions from just your website
Google keyword Planner cons:
Not helpful for organic từ khoá research
When it comes to lớn PPC từ khóa research, Google keywords Planner is one of the best tools out there. It's completely free (even if you don't buy Google Ads), so you never have to worry about running into limits or expensive upgrades.
Google keyword Planner includes two main features: one for exploratory từ khóa research and discovery and another for more in-depth research on tìm kiếm volume and forecasting.
The "Keyword ideas" feature is similar to lớn many of the tools on this list: you search for a seed term, và it generates other keyword ideas, along with details on monthly tìm kiếm volume, change over time, competition, ad impression share, & bid ranges. You can refine your keyword danh sách by brand or non-brand keywords, source website, và more. If you're also using Google Ads, the "Forecast" feature makes it easier lớn plan ahead for your paid ads and budget in advance.
Keyword Planner can inform your organic strategy, too, by showing you where ranking organically may help you save on PPC costs.
Google từ khoá Planner pricing: Free
Semrush pros:
Tons of granular keywords data
Wide range of specialized từ khoá research tools
Pretty generous free plan
Semrush cons:
Can be overwhelming for those less experienced with từ khóa research
Most expensive upgrade
If you're looking for something more advanced, Semrush shares a ton of từ khoá data và makes it easy to lớn dig into the details, lượt thích SERP features (featured snippet, reviews, site links, image pack, & so on) and granular analysis of current results. Semrush offers a broad range of từ khoá research tools, too, from the standard traffic and search volume data to content-driven từ khoá research và competitive từ khóa gap analysis.
That range is what really sets Semrush apart, including the standard keywords Overview, the keywords Magic Tool for exploratory từ khóa research, a keyword Manager and position tracking, competitive từ khoá Gap analysis, and Organic Traffic Insights, which—when connected with your google analytics or search Console account—can uncover those famously tricky "not provided" keywords.
As an added bonus, the SEO content Template tool lets you automatically create a nội dung brief và optimize nội dung as you write by grading your content in real-time for readability, originality, tone of voice, & SEO: it uses a handy bullseye graphic lớn help you strike the right balance. Plus, the tool visually checks off SEO recommendations (like using your target và related keywords and adding relevant liên kết and images) as you go.
The app's newly released Copilot AI will even make proactive recommendations: flagging when your rankings drop for tracked keywords, for example, making technical SEO recommendations, and prompting you to địa chỉ additional information khổng lồ help fine-tune your data.
All of this means that upgrading will cost you a pretty penny—but you can use it for không lấy phí at low volumes lớn start.
You can vị more with Semrush by connecting with khuyenmaivui.com khổng lồ keep track of SEO tasks across Semrush và your project management tool, automate site audits and re-crawls, connect with web analytics goals, và more. Here are some examples.
